advertisement group project #1

Process of advertisement group work and Final result.

graphic design group : Dowhee, Sujin, Adrian, Angel

we started creating an advert of digital pen tablet.

Wacom website (source)

The first stage, we researched Wacom product and advertisements from Wacom website.

Wacom is one of a popular company of tablet PC for designers.

looking at the below pictures, that are real advertisement from Wacom.

 

(source by google)

The next step was planning and sketching.

We had time to think about ideas in a separate way.

Then, we shared each idea.

This is our idea sketches. 

We decided simple typo concept. Our target is young designers. 

To grab attention, we think the simple and powerful tagline is

a good way for advertising.

Also, the vivid background makes our advertisement more powerful feeling to targets.

The tagline is "DESIGN NOW"

software : Canva

we used this software that called 'Canva'.

Adrian recommended this software because this is easier to create poster than using photoshop.

There are simple categories of editing poster such as layouts, elements, text and background.
Therefore, we thought this simple process of canva is suitable to make our advertisement.

At the beginning, we tried to rotate vertical mood.

After trying vertical mood, we changed rotation again.

Then, it looks more stable than before.

And we looking for long shape of font due to match tablet pen.

Finally, we found this font named 'oswald'

To make our purpose recognise, we put the image of our product on the right end of the board with adding short explanation of it.

Also, we tried to use vivid colours such as orange, red, lightblue etc.

In addition, we tried to put Wacom's logo on our advertisement.

After lots of testing, we got final piece.