Final show # typography

Typography

In the class, we learned about basic typography: Serif, San Serif and script.
I looked at Serif and Sans Serif for choosing a font to use in our online gallery and poster.

I found this infographic that clearly shows the difference between Serif and Sans Serif. the crew at Urbanfonts has produced this infographic to help understand well. Thanks to this clear infographic, I learned each benefit of typography lots of differences.

According to the infographic, Serif fonts are a readable type of font so that usually used in printed works such as newspaper and books. On the other hand, Sans Serif fonts are better on the web. Our final show will be open on the website, so I thought Sans Serif fonts could be suitable than Serif fonts. In addition, Sans Serif is better at small sizes because of their simple forms. therefore, for artist statement and describing our artwork, Sans Serif can be more useful than Serif.

(http://www.urbanfonts.com/blog/2013/02/serif-vs-sans-the-final-battle/)

I looked exhibition posters for examples. most of the poster use Sans Serif fonts. 

but, it could depend on the theme. In a case of a poster, some kinds of theme are matched with Serif or Script fonts. After choosing the theme, the font would be chosen.